eMarketer reports:
Pharmaceutical sites aimed at consumers are drawing as many as 20% to 30% of their visits from physicians, according to Manhattan Research. Manhattan Research CEO Mark Bard told eMarketer that some of that traffic has been out of necessity. Online marketing to physicians has not been as widespread as direct-to-consumer marketing, and product information sites are just now being supplemented by other features like search.
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My opinion, internet information on big pharma products would be the best thing for them and thier patients. Sites would get nailed if fiction was presented to them. Furthermore, a greater opportunity for real education would exist through this avenue.