Sometime back, Effect Measure posed a question many of us have pondered about direct-to-consumer (DTC) pharmaceutical commercials: What’s with the side-by-side bath tubs in the Cialis ads? Here are some of the answers given in comments – “Cialis really gets your pipes flowing or plumbing flowing…” “Bathtubs — because you can’t show naked, mutually aroused [...]
Entries Tagged as 'Pharma marketing'
FDA’s silly edicts prove that DTC advertising was a bad idea all along
June 1st, 2009 · 2 Comments
Tags: FDA · Pharma marketing · Pharmaceutical marketing · Prescription drugs · Prescriptions
Pharma links for 10-08-08
October 8th, 2008 · No Comments
Get thee behind me, Big Pharma! (The Migraine Girl) Big Pharma Problems (All Things Whistleblower) Cleaning the Stables (PharmaGossip) Pfizer’s New Focus Will Usher in a Golden Age of Pharma Social Media Marketing (Pharma Marketing Blog) Subscribe to the eDrugSearch Blog with Bloglines:
Tags: Big Pharma · Pharma marketing
Sorry, Haze fans: You won’t find any Nectar here
May 27th, 2008 · No Comments
With the release of the much-anticipated game Haze for Playstation 3, know-it-all commentators have a new, ready-made scapegoat for the upsurge in teens taking prescription drugs illegally. That’s right — now they can blame video games! Specifically, they can blame Haze, the plot of which is described as follows: The game revolves around Mantel Global [...]
Tags: Pharma marketing
Why are prescription drugs so expensive in the U.S.?
April 13th, 2008 · No Comments
We’ve gotten thousands of first-time visitors since we launched the eDrugSearch.com Community in late February. So I’ve decided, every once and a while, to post some basic information to help explain why we do what we do here, and why we’re so proud of our role in helping American consumers save money on prescription drugs [...]
Tags: Pharma marketing · Pharmaceutical companies · Prescription drugs · Prescriptions
Ever wonder what tactics are used to lure new pharma reps?
November 1st, 2007 · 1 Comment
Let’s just say that snoozer concepts like patient care, goodwill toward humankind, and the Hippocratic Oath never come up.
Tags: Pharma cheerleaders · Pharma marketing · Pharmaceutical marketing
Partnership for Prescription Assistance’s “Orange Bus” is a PR steamroller
October 10th, 2007 · 1 Comment
Just look at the amount of local news coverage the PPA’s “Orange Bus” campaign is getting across the country. It’s certainly no Straight Talk Express, but I guess people are so desperate for any kind of relief from high prescription prices that they’ll show up to see Montel Williams talk about how great Big Pharma [...]
Tags: Healthcare solutions · Pharma marketing · Pharmaceutical companies · Pharmaceutical marketing