In one of the lamer PR moves in recent memory, Johnson & Johnson has decided to sue the American Red Cross for unauthorized use of the famous red cross symbol. J&J has asked to have “all licensed products with the red-cross emblem destroyed and to permanently enjoin all sales of products bearing the emblem on [...]
Entries Tagged as 'Johnson & Johnson'
There’s no PR in J&J
August 14th, 2007 · No Comments
Tags: Big Pharma · Johnson & Johnson
Will Big Pharma start hiring Girl Scouts as drug reps?
June 26th, 2007 · 1 Comment
It might not be as far-fetched as it sounds. According to Jim Edwards at BrandWeek.com: [Johnson & Johnson] will launch a promotion this month, in which churches, charities and nonprofit groups—such as the Girl Scouts—will be encouraged to sell J&J’s painkillers and cough medicine to their friends and neighbors. For every purchase of a J&J [...]
Tags: Big Pharma · Johnson & Johnson · Pharma cheerleaders · Pharmaceutical companies