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Entries Tagged as 'Pharma marketing'

Sorry, Haze fans: You won’t find any Nectar here

May 27th, 2008 · No Comments

With the release of the much-anticipated game Haze for Playstation 3, know-it-all commentators have a new, ready-made scapegoat for the upsurge in teens taking prescription drugs illegally. That’s right — now they can blame video games!
Specifically, they can blame Haze, the plot of which is described as follows:

The game revolves around Mantel Global Industries, […]

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Tags: Pharma marketing

Why are prescription drugs so expensive in the U.S.?

April 13th, 2008 · No Comments

We’ve gotten thousands of first-time visitors since we launched the eDrugSearch.com Community in late February. So I’ve decided, every once and a while, to post some basic information to help explain why we do what we do here, and why we’re so proud of our role in helping American consumers save money on […]

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Tags: Pharma marketing · Pharmaceutical companies · Prescription drugs · Prescriptions

Ever wonder what tactics are used to lure new pharma reps?

November 1st, 2007 · No Comments

Let’s just say that snoozer concepts like patient care, goodwill toward humankind, and the Hippocratic Oath never come up.

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Tags: Pharma cheerleaders · Pharma marketing · Pharmaceutical marketing

Partnership for Prescription Assistance’s “Orange Bus” is a PR steamroller

October 10th, 2007 · 1 Comment

Just look at the amount of local news coverage the PPA’s “Orange Bus” campaign is getting across the country. It’s certainly no Straight Talk Express, but I guess people are so desperate for any kind of relief from high prescription prices that they’ll show up to see Montel Williams talk about how great Big […]

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Tags: Big Pharma · Healthcare solutions · Pharma marketing · Pharmaceutical companies · Pharmaceutical marketing · eDrugSearch.com