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Entries Tagged as 'Pharma cheerleaders'

Tips for winning that job as a pharmaceutical rep

May 17th, 2007 · No Comments

As a public service to our readers, here is some help with your interview to become a pharma rep, via CollegeRecruiter.com
It also helps if you are young, blond, and have a nice pair of pompons.
SAMPLE QUESTION FROM HIRING MANAGER: What is your perception of a typical day for a pharmaceutical representative?
THOUGHT PROCESS: The [...]

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Tags: Pharma cheerleaders

Doctors and drug reps: Friends with benefits

April 25th, 2007 · 1 Comment

A new academic study details how drug reps use friendship (and, of course, other attributes) to manipulate doctors into prescribing their company’s medications more often.
An excerpt from the study, as reported by Reuters:
Reps scour a doctor’s office for objects — a tennis racquet, Russian novels, ’70s rock music, fashion magazines, travel mementos or cultural [...]

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Tags: Big Pharma · Pharma cheerleaders · Prescription drugs

Sally Field pimps Boniva — oh, I mean “Bone Health”

April 6th, 2007 · 1 Comment

Apparently, it isn’t enough for Sally Field to do commercials for Boniva — now she’s pimping it on Martha Stewart’s show. John Mack found this description on an online forum:
Sally Field was on [Stewart's] show today and mentioned that she has osteoporosis and wanted to talk about Bone Health … Sally mentioned medications, and said [...]

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Tags: Boniva · Pharma cheerleaders · Prescription drugs

Flooding the market with drug reps is finally catching up to Big Pharma

March 27th, 2007 · 1 Comment

Drug reps are having a harder and harder time making ends meet. Big Pharma has flooded the market with reps trying to push their product, and they are now paying the price. From CNN Money via Kevin M.D. and PharmaGossip:
Big Pharma, already reeling from mounting competition and tightening government regulations, now has another problem [...]

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Tags: Big Pharma · Pharma cheerleaders · Pharmaceutical companies

Miss Illinois is already a winner with Big Pharma

March 21st, 2007 · 7 Comments

If you’re wondering who to cheer for during Friday’s Miss USA pageant, we offer you Mia Heaston – representing Illinois and the pharmaceutical industry.
Yep — Mia’s a pharma sales rep. And surprisingly, from our quick scan of the bios of the 51 Miss USA contestants (we didn’t spend any time ogling the swimsuit pictures, [...]

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Tags: Big Pharma · Pharma cheerleaders

Pfizer sued for promoting partying

January 24th, 2007 · No Comments

From the AP via DrugWonks.com:
An AIDS organization sued Pfizer Inc. over ads the group says encourage use of Viagra as a party drug. The nonprofit group said such recreational use furthers the spread of HIV and other sexually transmitted diseases. The suit, filed in Los Angeles by the AIDS Healthcare Foundation, calls Pfizer’s ads for [...]

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Tags: Pfizer · Pharma cheerleaders

Pfizer reps party hard on MySpace

January 22nd, 2007 · 1 Comment

Dr. Peter Rost penned an interesting post listing all the Pfizer representatives on MySpace.
Once I saw Dr. Rost’s post, my curiousity got the better of me and I paid MySpace a visit as well. I performed a similar search but used a search term that produced some amusing results: “pharmaceutical sales cheerleader”.
I found that [...]

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Tags: Pfizer · Pharma cheerleaders

Pharma Chippendales lobbyists?

January 16th, 2007 · No Comments

Apparently, there’s room in the pharmaceutical industry for men, too.
From John Mack at the Pharma Marketing Blog: Introducing…the All-Pharma Lobbying Lineup!
For some reason, John left out this guy:

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Tags: Pharma cheerleaders · eDrugSearch.com

Introducing … the All-Pharma Cheerleading Squad!

January 11th, 2007 · 19 Comments

The U.S. pharmaceutical industry is, for lack of a better term, a mess. Protected from serious government reform by its powerful lobbyists and big checkbook, Big Pharma flits away billions on direct-to-consumer marketing and developing patentable reformulations of the same old drugs. Then, they pass along the massive costs of their misguided priorities [...]

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Tags: Pharma cheerleaders · eDrugSearch.com

Are Big Pharma sales reps needed?

January 4th, 2007 · No Comments

John Mack has a great post asking that question, along with a poll that asks, “What Are Sales Reps Absolutely Necessary For?” Check it out.

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Tags: Big Pharma · Pharma cheerleaders