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Entries Tagged as 'Pfizer'

Lipitor ads: Worse lip-synching than Britney Spears?

November 30th, 2007 · 3 Comments

For about a year and half now, Dr. Robert Jarvik, inventor of the artificial heart, has been a paid endorser for the cholesterol-lowering drug Lipitor. Pfizer keeps using Jarvik despite his being branded a “fop” who goes over like a lead balloon by the all-powerful John Mack. He’s also been called “Gollum-y” by […]

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Tags: Lipitor · Pfizer · Pharmaceutical marketing

Are Sermo members ready for Pfizer?

October 24th, 2007 · No Comments

Sermo, the online physician community, announced it will be collaborating with Pfizer to
Discover, with physicians, how best to transform the way medical information is exchanged in the fast-moving social media environment
Create an open and transparent discussion with physicians through the innovative channel offered by online exchange
Engage with the FDA to define […]

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Tags: Pfizer · Pharmaceutical marketing

Exubera bong gets Pfired

October 19th, 2007 · 1 Comment

Pfizer CEO Jeff Kindler has finally thrown out the Exubera baby with the bong water, saying, “We made an important decision regarding Exubera, a product for which we initially had high expectations. Despite our best efforts, Exubera has failed to gain the acceptance of patients and physicians. We have therefore concluded that further investment […]

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Tags: Exubera · Pfizer

Want to see a Wookiee? Take Vfend!

September 20th, 2007 · No Comments

Lord knows there are tons of Star Wars fans out there who would give their collector lightsabers and Darth Vader helmets to have a close encounter with a Wookiee — but it turns out all you need is a fungal infection and a prescription for Pfizer’s Vfend.
From CNBC:
At a scientific conference in Chicago this […]

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Tags: Pfizer · Vfend

Pfizer’s secret spam marketing program for Viagra?

September 9th, 2007 · No Comments

Computers inside Pfizer’s network have been busted sending out spam touting its flagship drug Viagra’s effectiveness, not to mention ads for cheap Rolexes and shady junk stock. According to Wired,
Pfizer’s computers appear to have been infected with malware that has transformed them into zombie computers sending spam at the behest of a hacker.
Rick Wesson, […]

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Tags: Pfizer · Viagra

Exubera: inhaler or rolling pin?

September 5th, 2007 · 1 Comment

Although Exubera is turning out to be a flop, you can’t say it’s not good for something. Turns out it’s good for disciplining deadbeat husbands, fighting off dogs while jogging, and rolling dough.

According to analysts, Pfizer was slow to market with Exubera, initially assigning it to a sales team that was not prepared to […]

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Tags: Diabetes · Pfizer · eDrugSearch.com

Senior Pfizer employees connected to maraviroc scandal

August 4th, 2007 · 1 Comment

According to Peter Rost of BrandweekNRX and “Rost Watch” fame, Pfizer has announced that it will be terminating three execs in the HIV drug sales division. Rost says that
two of these individuals have previously been mentioned in e-mails related to allegations about illegal premarketing of the HIV drug maraviroc, which is one of Pfizer’s […]

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Tags: HIV · Maraviroc · Pfizer · Pharma bloggers · Pharmaceutical companies · Prescription drugs · Rost Watch

Lipitor sales take a nosedive; Pfizer stock follows

July 18th, 2007 · No Comments

Pfizer took a pounding in the stock market today after announcing poor earnings. The drug giant blamed increased competition from generics and lower than anticipated earnings from Lipitor, it’s bread-and-butter brand. According to Reuters,
The world’s biggest drug maker, whose shares fell more than 3 percent in morning trading, said it earned $1.27 […]

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Tags: Lipitor · Pfizer

Hey, it’s only a Social Security number

June 14th, 2007 · No Comments

Recently, a Pfizer employee’s spouse loaded unauthorized software onto the employee’s laptop, and 17,000 current and former Pfizer employees had their names and Social Security numbers copied.
According to Peter Rost, Pfizer didn’t care enough about its employees to make certain that such critical data was properly encrypted:
What they can and should do […]

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Tags: Pfizer

Peter Rost is a “professional pain in the ass”

June 5th, 2007 · 1 Comment

And for that, we are eternally grateful. If it weren’t for Peter and others like him, there would be little rhetorical counterpoint to the misinformation machine that is Big Pharma.
A recent article in Fortune tells the world what many of us in pharma blogging have known for a long time:
When Rost is on […]

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Tags: Pfizer · Pharma bloggers