Pharma bloggers are abuzz with the news that Peter Rost is replacing Jim Edwards as writer for BrandweekNRX. Writes Peter:
Clearly some of things I have written in the past on Question Authority are more fitting for Brandweek, and some are less so. It will be interesting to see if the more fitting material drives traffic to Brandweek, or if people really want to read the more unprintable material right here . . .So now you have to read two blogs.
So, will people do as Peter wishes and read him at both blogs?
Peter’s Question Authority is currently ranked #42 in the Healthcare 100. Among pharma bloggers, only John Mack and Jack Friday rank higher. BrandweekNRX, meanwhile, has struggled; it’s currently sitting at #169.
BrandweekNRX is particularly hurting in Bloglines subscribers, earning just one point in this category. According to Bloglines, BrandweekNRX’s Feedburner feed has a total of EIGHT Bloglines subscribers. That’s not exactly Perez Hilton numbers.
So, can Peter lift NRX from the blog bowels to the top of the pharma blogosphere?
Only time will tell. But to help you keep track, we’re going to post a weekly “Rost Watch” right here, letting you know how far PeterNRX has climbed the rankings from the previous week. Stay tuned.
4 responses so far ↓
1 eDrugSearch Blog » Blog Archive » Senior Pfizer employees connected to maraviroc scandal // Aug 4, 2007 at 2:15 pm
[...] Senior Pfizer employees connected to maraviroc scandal According to Peter Rost of Brandweek NRX and “Rost Watch” fame, Pfizer has announced that it will be terminating three execs in the HIV drug sales division. Rost says that two of these individuals have previously been mentioned in e-mails related to allegations about illegal premarketing of the HIV drug maraviroc, which is one of Pfizer’s most interesting new drug prospects. [...]
2 eDrugSearch Blog » Blog Archive » Rost Watch, Week 1: BrandweekNRX jumps from #169 to #164 on the Healthcare 100 // Aug 6, 2007 at 4:40 am
[...] Rost Watch, Week 1: BrandweekNRX jumps from #169 to #164 on the Healthcare 100 That’s right … the buzz factor is already kicking in for PeterNRX. In fact, it’s also lifted the rank of his Question Authority blog from #42 to #39. [...]
3 eDrugSearch Blog » Blog Archive » Rost Watch, Week 2: BrandweekNRX soars from #164 to #130 on the Healthcare 100 // Aug 13, 2007 at 5:31 am
[...] Rost Watch, Week 2: BrandweekNRX soars from #164 to #130 on the Healthcare 100 Only two weeks into our Rost Watch and PeterNRX is already kicking some serious butt. The buzz factor has lifted Peter’s BrandweekNRX to #130 (and his Question Authority blog up another notch to #38.) [...]
4 eDrugSearch Blog » Blog Archive » PeterNRX climbs to #114 on Healthcare 100, up from #169 // Aug 27, 2007 at 6:52 am
[...] PeterNRX climbs to #114 on Healthcare 100, up from #169 So far, Brandweek’s hiring of Peter Rost looks like a pretty good investment, since he’s now moved BrandweekNRX up 55 places on the Healthcare 100. (Rost’s Question Authority is at #36.) [...]
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