AstraZeneca’s R&D strategy not big on innovation
A series of recent high-profile drug failures has AstraZeneca’s chief executive David Brennan in search of new drugs for his pipeline. The London Times states,
As well as being costly, the failures have left the group dangerously exposed, with just a few products left in its late-stage pipeline and with patents on its existing line of big-selling drugs due to expire in only a few years’ time.
This has left AstraZeneca with some tough decisions about how to bounce back. When asked how AstraZeneca will respond, Brennan said,
Our primary focus is in areas where we have existing therapies… (and) are most likely to get a hit. Right now we are much more focused on areas where we are strong, rather than in diversity
More at PharmaGossip.
Basically, AstraZeneca will use the same strategy that got them into this mess to try to get themselves out. They will advertise the same old drugs more heavily, maybe test them for a few more uses, and possibly buy out some small biotech firms.
Isn’t doing the same thing over and over again and expecting different results the definition of insanity?
Related Posts
-
Will Big Pharma start hiring Girl Scouts as drug reps?
-
Merck and insurance companies at cross-purposes over Gardasil
-
Big Pharma making big cuts in R&D
-
To Big Pharma, a doctor is a piggy bank with a stethoscope
-
Treating acid reflux and ulcers: is Prilosec or Nexium the right choice for you?
-
FDA Shoots Down New Combo Heart Drug







-
-
-
How to Safely Buy Prescription Drugs Online from Cary Byrd on Vimeo.
-
Search Blog Posts
-
Blogroll
- Boerne Church
- Boerne website design
- Bullet Wisdom
- Bulverde Church
- Christian Social Network
- DrugWonks.com
- Eye on FDA
- Health 2.0
- Kevin, M.D.
- Pharm Aid
- Pharma Marketing
- PharmaGossip
- Pharmalot
- River Crossing Homes for Sale
- San Antonio Asphalt
- San Antonio Life Insurance
- San Antonio Pressure Washing
- The Health Care Blog
- The Peter Rost Blog
- Watch Christian Videos
- World Vision
-
Our Healthcare100 Ranking
-
Trending Content
-
Archives
-
Tags
adverse drug reactions big pharma Canadian drugs canadian pharmacies canadian pharmacy consumer reports Dave Ramsey discount drugs divine healing Drug costs drug prices Drug reimportation eDrugSearch.com FDA Fosamax healing scriptures Health 2.0 health blog directory health blogs healthcare100 healthcare reform Hypertension Jehova Rophe Jesus Christ Lipitor Medi Share miracles nabp online pharmacy dictionary osteoporosis Pharmacies pharmacy spam phrma Prescription drugs promote health blog Proverbs 3:5-8 reimportation relenza Roche saving money submit health blog Tamiflu The Great Physician The Lord our Healer Total Money Makover Live